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Keys will also work with the brand to connect meaningfully with women through community conversations in AthletaWell, Athleta’s digital community that focuses on supporting women’s well-being. She will help select recipients and provide them with mentoring resources and experiences she’s had in her own career. In honor of International Women’s Day, the 15-time Grammy winner debuted her limited collection with Athleta on Tuesday (March 8. It’s time to thrive-not just to survive-and my hope is that these offerings are another outlet for you to amplify your personal power, your possibility, and feel comfortable in your own skin.”Īs part of the partnership, Keys joins Athleta’s Power of She Fund grant program as a mentor and advisor. Alicia Keys is celebrating the majesty and Power of She. 'A New Day' is just one of the songs off of Keys currently untitled fifth studio album, the first since her hit 2009 album 'The Element of Freedom,' and reportedly showcases the new chapter in her life, according.
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“We’re all about the uniqueness of women, body positivity and creating a lifestyle that showcases our immeasurable power within. YouTube announced an unscripted series with Will Smith following his latest fitness journey and a new docuseries with Alicia Keys premiering this summer. Alicia Keys released her new single 'New Day' on Thursday, the debut single from what will be her first studio album in three years. “I was drawn to Athleta because we both want to encourage women to discover, accept and own their power,” Keys said.
The show benefits the charity Keep a Child Alive, for which Keys is a global ambassador, and will feature songs from her upcoming album.
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The campaign explores the strength within women through conversations between Keys and three other women. To mark World AIDS Day, Alicia Keys is playing a concert tonight in New York that will stream free of charge on her YouTube channel starting at 5 p.m. The Athleta x Alicia Keys collection will be available in sizes XXS-3X and will be available at and in all Athleta retail locations. R&B singer Alicia Keys promoted her new album during a benefit concert for World AIDS Day yesterday on Youtube.The event, which was held at New York City’s NOKIA Theatre, featured the debut of. Performance-lifestyle brand Athleta has announced a new partnership with 15-time Grammy-Award winner Alicia Keys in an effort to drive awareness of and access to women’s well-being.Īthleta and Keys will launch the first series of products March 8 to coincide with International Women’s Day.